QHS037

Market, opinion and social research, including insights and data analytics

ISO 20252:2019 is an international quality standard for market, opinion, and social research. It was first published in 2006 and revised in 2012. The 2019 version is a significant change from the previous version, with substantial content and format changes. The standard establishes the terms, definitions, and service requirements for service providers conducting market, opinion, and social research. It also sets out guidance and requirements for how research studies are planned, carried out, supervised, and reported to clients.